May 10, 2011

C1: 042
ca. 1880s
1 volume, 10 pages

The collectible cigarette card, as a cultural phenomenon, originated in Richmond in 1875, created as a marketing tool by the Richmond-based tobacco manufacturer Allen & Ginter. Cigarette cards were among the first items of ephemera produced specifically for collecting and trading, to be used as proof of purchase for promotional giveaways and, in the long term, to cultivate brand loyalty. Premium albums of this type are much rarer than the individual tobacco cards and were available from the tobacco company issuing the cards in exchange for a complete set of the individual cards or in exchange for coupons issued with the cigarettes. While the tobacco cards were free in packs of cigarettes or tobacco, these albums had to be purchased (or stamps had to be sent in for postage charges).  By late in the nineteenth century, the production of cigarette cards had become an industry in itself, practically independent of its tobacco-based origins.

The album, featuring lithography by Lindner, Eddy & Clauss and published by Allen & Ginter, seems to have educational aspirations, though it has a sometimes whimsical sense of geography, suggesting that kangaroos can be found in India, and it mischaracterizes primates as quadrupeds. The album is also, to a modern sensibility, startlingly violent. … Read the rest