Ephemera Collection

Dugald Stewart Walker Bookplate Collection

C1: 107
1920s–1930s
22 plates 

C1:107 Dugald Stewart Walker Bookplate Collection (LVA 10_1319_008)

Failed insurance salesman Dugald Stewart Walker (1883–1937), a native Richmonder and self-styled eccentric very much in artistic and cultural sympathy with the British aesthetes of a generation before, studied drawing at the University of Virginia and the New York School of Art, and was by the late 1920s internationally renowned as both a fine artist and popular illustrator of children’s books. While his gallery work was praised in the museums of London, Paris, and Rome, Walker’s elegant grotesqueries fared poorly back home in Depression-era Richmond—though he was keenly sought after as a bookplate designer by the Richmond and New York elite.                                                                        

With striking black-and-white prints reminiscent of the work of Aubrey Beardsley but distinctly his own, Walker created a whimsical, slightly sinister, and technically precise “Once Upon a Time” world of pleasure gardens, peacocks, satyrs, clowns, archers, and mounted knights. Often in his bookplates the highly personalized iconography of client preference is brought to bear on quaint themes and high modernist design. In the plate for the Boyce Thompson Institute for Plant Research, for example, delicately rendered chemistry beakers positioned above a “window” become, in their self-mirroring symmetry, a kind of ornamental pediment. In another plate, otherwise naturalistic boxers, poised for battle, become pilaster-like ornaments on either side of a monumental baroque doorway through which lovers can be glimpsed embracing in a … Read the rest

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O. L. Schwencke Cigar Box Label Collection

C1: 004
ca. 1890
74 chromolithographs in original bound volume, 6.5 x 10 inches

C1:104 O. L. Schwencke Cigar Box Label Collection (LVA 11_0696_009)

With the extraordinary popularity of cigars in late-nineteenth century America, and the consequent birth of the cigar-box-label salesman, came colorful catalogs and sample books, of which ours is an intact example, “showcasing” the variety of label designs available to cigar manufacturers and merchants. By the early 1880s most label production had shifted from small towns to large specialty printing firms on the east coast, among these the Manhattan-based O. L. Schwencke, begun in 1884 and absorbed by Moehle Lithographic Co. in 1900. Done in luxurious chromolithography, the embossed labels in our Schwencke sample book contrast scenes of leisure, privilege, and high sophistication, such as operagoing and pleasure-boating, with a dizzying array of images to appeal to all manner of disposition and fantasy: sentimental courtships and family tableaux, patriotic allegories, scenes of foreign travel, sportsmanship, war, adventure, and industry, elaborate and indecipherable insignia, exotic animals and cherubs, caricatures of Arabs and Native Americans, mildly sexualized women, and American playboys and tycoons. These scenes usually appear under very broad legends such as “Leader,” “Beauty,” and “Peerless,” with more specific-sounding legends such as “Santiago,” “La Rosa Especial,” and “La Amenidad” posing as exotic brand names but in fact easily mapped over whatever generic cigar the merchant or manufacturer might have had on hand or … Read the rest

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Fan District Association Poster and Ephemera Collection

C1: 128
ca. 1960-2003
36 posters, 5 house-finding guides, and related ephemera. Posters range in size from 11 x 17 to 22 x 27 inches.

C1:128 Fan District Association Poster and Ephemera Collection (LVA 10_0647_030)

Known for its architecturally eclectic early-twentieth-century townhomes and picturesque shady streets, Richmond’s Fan District is an 85-block residential neighborhood immediately west of the downtown commercial area. The Fan District Association Poster and Ephemera Collection includes many of the creative and memorable marketing campaigns for the Holiday House Tour and a variety of similar community events. Included among the posters are designs by Perrine, Kennedy & Green Advertising; Reed Advertising & Marketing; the King Agency; and the Martin Agency. Also included in the collection are house-finding guides and ticket stubs from the Holiday House Tour. 

 

Arrangement and access:   Chronological  

Provenance:   Gift of Fan District Association, 2009

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Allen & Ginter’s Cigarette Card Album of Quadrupeds

C1: 042
ca. 1880s
1 volume, 10 pages

C1:042 Allen & Ginter’s Cigarette Card Album of Quadrupeds (LVA 11_0696_011)

The collectible cigarette card, as a cultural phenomenon, originated in Richmond in 1875, created as a marketing tool by the Richmond-based tobacco manufacturer Allen & Ginter. Cigarette cards were among the first items of ephemera produced specifically for collecting and trading, to be used as proof of purchase for promotional giveaways and, in the long term, to cultivate brand loyalty. Premium albums of this type are much rarer than the individual tobacco cards and were available from the tobacco company issuing the cards in exchange for a complete set of the individual cards or in exchange for coupons issued with the cigarettes. While the tobacco cards were free in packs of cigarettes or tobacco, these albums had to be purchased (or stamps had to be sent in for postage charges).  By late in the nineteenth century, the production of cigarette cards had become an industry in itself, practically independent of its tobacco-based origins.

C1:042 Allen & Ginter’s Cigarette Card Album of Quadrupeds (LVA 11_0696_011)

The album, featuring lithography by Lindner, Eddy & Clauss and published by Allen & Ginter, seems to have educational aspirations, though it has a sometimes whimsical sense of geography, suggesting that kangaroos can be found in India, and it mischaracterizes primates as quadrupeds. The album is also, to a modern sensibility, startlingly violent. … Read the rest

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Miller & Rhoads Stock Certificate Collection

C1: 120
1906
16 stock certificates

On February 19, 1906, twenty-one years after it began in Richmond as a dry goods shop, Miller & Rhoads department store was legally incorporated with the issue of sixteen stock certificates, representing a total of 350 one-thousand dollar shares, combined holdings of $350,000 against an authorized Capital Stock of $500,000. Miller & Rhoads, Inc., would go on to become an anchor of Richmond’s economy, making a name for itself as “the largest department store in the South,” combining genteel service with sophisticated taste.

C1:120 Miller & Rhoads Stock Certificate, issued to L.O. Miller, Februrary 19, 1906. (LVA 10_1319_012)

The founding certificates were issued as follows: nos. 1–7 to president Linton Miller, 8–14 to treasurer Webster Rhoads, and 15 and 16 to secretary A. B. Laughon. The ornate certificate templates were printed locally at Southern Stamp and Stationery Co., and feature large embossed seals. All are “cancelled” in various handwritings.

Arrangement and access:
Numerical by certificate

Provenance:
Purchased, date unknown

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